Why Do We Do It?

It's said a picture is worth a thousand words. Check out our video below and you'll quickly understand why Tonka Beans was created.

So what does this mean? The unfortunate reality is that many women are ill prepared, misinformed or lack the financial know-how to manage increasingly critical personal money matters and investing decisions. If these trends continue, more than ever, women will be retiring in poverty.

Studies show that 90% of women feel they lack the knowledge or confidence to manage their money. Only about 13% of women actively invest in securities and worse, women are retiring with about 50% of the annual revenue of a man. What you just saw in the video is commonplace.

While the Internet disseminates a wealth of information on investing and personal money management matters, much of it remains unsuited for women’s needs. Why? It’s shear volume, complexity (or exaggerated simplicity) and lack of contextual relevance is overwhelming for all but the most dedicated woman.

Tonka Beans hopes to raise women’s interest, knowledge and confidence on personal money management to help you take control over your money and secure a worry free future.