May 2010
Predictably Irrational Author Dan Ariely Opens the CFA Institute 2010 Annual Conference
May 16, 2010 at 8:40pm by CFA Institute Blog Team
In the opening session of the CFA Institute 2010 Annual Conference, moderated by Wall Street Journal columnist Jason Zweig, keynote speaker Dan Ariely argued that we all make the same mistakes over and over again — and that these mistakes are predictable. Ariely used visual illusions to show the audience that although a very large part of the human brain is dedicated to vision, we still fall for visual illusions in predictable ways, and we do not learn from these mistakes.
