My First Blog on Why I Started Tonka Beans

I've read countless studies that tell us women are more at risk of financial disaster. Whether it's due to the fact that we don't earn as much or we live longer or spend more time out of the work force, it all leads to one conclusion. We need to start planning earlier and investing more aggressively than we've done in the past.

And yet there are a number of obstacles to us achieving our goals. One study showed that 3/4 of women are concerned about saving enough for retirement. This same study also showed that only 15% of women have NO debt at all and that ONLY about 13% make regular investments into stocks, bonds and mutual funds.
This is terrifying. How did this happen? Well, I'm not a scientist, but when I speak to friends I keep hearing the same stories. Things like my financial advisor doesn't listen to me or tries to sell me inappropriate investments or just that there is no good place to learn about investing. Too many of the personal finance experts would have you believe that we spend too much, maybe so in a few cases, but what about making investment information and education relevant?

How are we going to retire let alone meet any other goals like sending kids to school or taking a well-deserved vacation? It's not as difficult as it seems. I'm hoping that information in our videos, our blogs and discussion forums help in answering your questions and providing you with the confidence and the basic tools to start and continue to invest successfully.